22nd China (Shenzhen) International Cultural Industries Fair Showcases Innovation

The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) concluded, highlighting the integration of artificial intelligence, high-tech, and traditional culture within the Guangdong-Hong Kong-Macao Greater Bay Area.

Key points

• The event featured over 120,000 cultural products and emphasized a shift toward immersive, industry-focused exhibition models.
• Guangdong's cultural sector reported significant growth, with revenue for large-scale cultural enterprises exceeding 2.77 trillion yuan in 2025.
• The fair introduced an APEC (Asia-Pacific Economic Cooperation) economy exhibition zone to facilitate international cultural trade.
• Key exhibits included AI-integrated robotics and digital cultural content, reflecting the region's focus on high-quality, globalized cultural exports.

Why it matters

The fair demonstrates the rapid digital transformation and global expansion of China's cultural industry, particularly through the integration of AI and cross-regional industrial collaboration.