The Chinese New Year holiday saw a surge in both domestic and international travel, with "coming to China for the New Year" becoming a global tourism trend, supported by relaxed visa policies and rich cultural experiences.
Why it matters
The global appeal of the Chinese New Year highlights the comprehensive attractiveness of Chinese modernization and cultural confidence, driving high-quality development in China's inbound tourism sector.
Key points
Key points
- International passenger flight bookings for the Spring Festival surged by 400% year-on-year, with Russian tourists showing a booking increase of over 470%.
- Some less popular destinations like Lanzhou and Hohhot saw foreign tourist growth exceeding four times.
- Guangdong province's railway passenger flow hit a historical record on February 13th, indicating a trend of "reverse Spring Festival travel."
- The evolving celebration includes family trips, such as a 35-person family taking a bus tour to Yunnan, reflecting a shift from traditional home-based reunions.
- The modern Spring Festival experience integrates diverse cultural offerings like food, sports, and folk customs, moving beyond a purely domestic event.
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