EU launches investigation into Shein over illegal sales, including child-like sex dolls

The European Commission has opened an investigation into the Chinese e-commerce platform Shein for alleged 'addictive design,' lack of transparency in recommendations, and the sale of illegal products, including material that could constitute child sexual abuse, such as child-like sex dolls. This formal investigation follows a request for information made by Brussels in November after a scandal erupted in France.

Why it matters

This is the first formal investigation opened by the European Commission against Shein under the Digital Services Act (DSA), signaling increased regulatory scrutiny over large online platforms regarding illegal content and consumer protection.

Key points

Key points

• The investigation focuses on Shein's systems for limiting the sale of illegal products within the European Union.
• The probe also covers the platform's 'addictive design' and insufficient transparency regarding product recommendations.
• The Commission had previously demanded information from Shein in November following the French scandal involving inflatable dolls with a child-like appearance.
• Shein stated its intention to cooperate constructively with the Commission to ensure a safe online environment.
• The investigation is the first under the EU's Digital Services Act (DSA) targeting Shein.