Colombian pop star Shakira is set to perform a free concert on Copacabana Beach in Rio de Janeiro, an event expected to draw approximately 2 million attendees.
Key points
- The performance is part of the singer's 'Las Mujeres Ya No Lloran' world tour.
- Rio officials estimate the concert will generate 777 million reais, or approximately $155 million, in economic activity.
- The event follows previous free concerts held on the beach by Madonna in 2024 and Lady Gaga in 2025.
- The city's operational plan includes DJ sets before and after the main performance to manage crowd flow.
Why it matters
The concert serves as a major economic initiative for Rio de Janeiro, designed to boost tourism and local business revenue following the city's primary holiday festivities.
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